JCB ANNOUNCES NEW PARTNERSHIP WITH MONSTER JAM
JCB DIGatron Monster Jam Truck Driven by World Finals Champion Tristan England to Debut in January
Monster Jam®, the most unexpected, unscripted, and unforgettable motorsports experience for families and fans in the world, announced a multi-year partnership with JCB, the world’s largest privately-owned manufacturer of construction and agricultural equipment, joining together two family businesses. The collaboration establishes JCB as the Official Heavy Equipment Partner of Monster Jam.
The partnership features the addition of a new truck design to the fleet – JCB DIGatron. Designed in conjunction with JCB’s engineering team and inspired by JCB’s iconic construction equipment, the new Monster Jam truck will be driven by reigning Monster Jam World Finals® Racing champion Tristan England. DIGatron will make its debut at Monster Jam in January at the Alamodome in San Antonio, which will also be the city for a new JCB factory.